Our Story — How Parchaan Came to Life

Parchaan was born from a feeling — the kind you get while wandering through narrow lanes, touching fabrics, listening to stories hidden inside handmade things.

It started from the beautiful city of Udaipur, a place where art doesn’t sit inside museums — it lives in the streets. From vibrant local markets to tiny shops overflowing with handcrafted treasures, street shopping has always felt magical. Every piece felt like it had a soul, a story, and a person behind it.

But somewhere along the way, we realised something — these beautiful handcrafted pieces often stay hidden in local markets, while the larger world never gets to see them.

That’s where Parchaan began.

Parchaan is a handicraft-first brand that curates handcrafted products from local artisans and small sellers, gives them full credit for their work, and brings their art to a larger audience — without erasing its roots.

Every product you see here is more than an item.
It’s a piece of heritage, carried forward with love.